As set forth in more detail below, Sea Life Direct ("SeaLifeDirect.com" or "We") collects personal information that you provide when using the SeaLifeDirect.com website ("Site"). This information includes your first and last name, email address and a password when you create your SeaLifeDirect.com account.

You can browse this Site without creating an account, but you will need to create an account when you purchase something and in order to take advantage of certain features, such as "Save for Later," "Address Book" and other SeaLifeDirect.com services.

We may ask you to confirm your personal information when you contact our Customer Service department. This will allow us to protect your confidentiality by verifying your identity.

When you make a purchase from SeaLifeDirect.com, we collect your name and payment method information, such as credit card information. We collect this information in order to bill you for your purchase. We also collect information that allows us to ship your order. This includes the name, address and phone number of the intended recipient(s). When you create an account at SeaLifeDirect.com, you can choose to save your billing information in "My Account." You can also save one or more shipping addresses in your Walmart.com Address Book. You may change or delete this saved information anytime. Simply go to My Account. Log in with your email address and password, then click "Credit Card Information," "Address Book" or "Change Name, Email & Password" and edit or delete whatever personal information you wish.

We will use your email address, or phone number in some instances, to respond to your questions, suggestions and/or requests for assistance in using this Site.

From time to time, SeaLifeDirect.com may conduct surveys, contests and sweepstakes via this Site, email, other media or in Wal-Mart stores. If you participate, we may collect your name, email address, mailing address and other personal information. We will never sell or rent such information to any third parties.

We never sell or rent your personal information to any third parties under any circumstances. We will share personal customer information and/or purchase history only with our agents, representatives, service providers and contractors for limited purposes, including but not limited to, fulfilling customer orders; offering certain products and services in connection with this Site; communicating to customers; providing customer service; storing, sharing and retrieving customers' photo images in our Photo Center; enhancing and improving customers' shopping experience; administering or facilitating surveys, contests or sweepstakes; offering targeted marketing communications to users that opted-in to receive such communications; enabling access to our partners' websites; providing a personalized shopping experience; preventing fraud; and completing payment method processing. Aside from the purposes described above, we will never share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required to prevent harm or injury (such as product recalls, fraud, claims or other liability), or to comply with valid legal processes (subpoenas, warrants) as required by law. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

You can modify or delete your personal information anytime. Simply go to My Account. Log in with your email address and password, then click "Credit Card Information," "Checking Account Information," "Address Book" or "Change Name, Email & Password" and edit or delete whatever information you wish.

The security of your personal information is very important to us. In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet. SeaLifeDirect.com has also obtained a digital certificate from Verisign, Inc., a leading provider of Internet trust services. When you enter a secure portion of this Site (which is any page containing any of your personal information), an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small popup window displaying site security information will appear. This certificate guarantees that your personal information is being transmitted in secure (encrypted) form to a Walmart.com Web server, not to some unknown or unauthorized server. Ultimately, your personal information is protected by the password you created when you signed up for an account at Walmart.com (or another password you chose after changing a previous password). Please keep this password confidential. No Customer Service Associate or any other representative of Walmart.com will ever ask you for your password. The confidentiality of your password is yours to protect. You may change it anytime by going to My Account. Log in with your email address and password, then click "Change Name, Email & Password" and enter a new password.

We realize that making purchases at SeaLifeDirect.com, or any other web site, requires trust on your part. We value your trust very highly, and pledge to you, our customer, that we will work to protect the security and privacy of any personal information you provide to us and that your personal information will only be used as set forth in this Policy. This includes your name, address, phone number, email address, and credit card or checking account information, in addition to any other personal information that can be linked to you, personally. We believe that you have a right to know, before shopping at SeaLifeDirect.com or at any other time, exactly what information we might collect from you, why we collect it and how we use it. We do not and will not sell or rent your personal information to anyone. You have the right to control your personal information as you see fit.

This Privacy Policy was last updated on August 1, 2007. Please check our Privacy Policy periodically for changes.

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